Brand awareness campaigns are imperative for companies to perform to ensure their brand is top-of-mind with their target audience.
So, what exactly is a brand awareness campaign and why is it important?
Brand awareness campaigns are more than just recognizing a company’s name or logo. They also involve eliciting feelings about a company’s products or services that set a company apart from the competition.
Brand awareness campaigns can accomplish a variety of goals:
- Reach new audiences
- Increase brand affinity
- Cultivate website traffic and sales
The more familiar your audience is with your brand, the more likely they are to engage with your brand and buy into whatever it is you are selling or trying to achieve.
These campaigns can be executed on nearly every platform (social media, connected TV, email marketing, display, etc.) – and are even more effective when run simultaneously on various platforms.
While brand awareness campaigns may not automatically make you a household name (think Apple, CocaCola, Google, etc.), you can still target an audience that is more likely to become loyal customers and thus boost the overall awareness of your brand.
Executing a brand awareness campaign can also help companies build unique audience segments based on the data acquired, which can be used for future retargeting campaigns.
Measuring a successful brand awareness campaign ultimately comes down to a company’s goal. While results such as how many people were reached, the influx in website visits and the number of ad engagements can provide immediate feedback, the real results come later when those individuals decide to buy and engage with your brand over your competitors.
Interested in increasing your brand awareness?
Contact us to learn how we can help you reach your goals!