Do you ever stop to think about how many colors there are in the world? With all those shades, tones, and tints out there, how does one go about picking just one?
It may seem overwhelming to choose a color, or color palette for your new brand, but that’s why we’re here!
Having a deeper understanding of colors; how they make consumers feel, what they tend to represent, and what imagery they evoke will all help when picking the perfect colors for your brand.
Color influences our emotions and state of mind. It is no coincidence that the biggest fast food chains in the world share similar brand colors; yellows and reds. Yellow evokes feelings of happiness and comfort, while red evokes feelings of desire and power. Try driving past that big yellow McDonalds “M” and not craving a side of fries. Now picture that same logo in shades of green and purple…not the same.
As graphic designers, we help create brands. Within this process, we have to decide which color pallet will best represent the client and their goals.
Red – evokes feelings of love, intensity, danger, and passion. Brands that use red as a primary brand color include; Coca-Cola, CNN, Netflix, Target, and McDonalds.
Blue – evokes feelings of serenity, calmness, wisdom, purity, trust, and loyalty. Brands that use blue as a primary brand color include; Facebook, Dell, Paypal, American Express, Walmart, and Blue Cross Blue Shield.
Green – evokes feelings of nature, health, hope, and money. Brands that use green as a primary brand color include; Animal Planet, Subway, John Deere, Starbucks, and Whole Foods.
Yellow – evokes feelings of happiness, warmth, optimism, and joy. Brands that use yellow as a primary brand color include; Ikea, Best Buy, Sprint, Hertz, Snapchat, and National Geographic.
Orange – evokes feelings of energy, enthusiasm, creativity, and success. Brands that use orange as a primary brand color include; Nickelodeon, Fanta, Home Depot, Harley Davidson, and Dunkin’ Donuts.
Purple – evokes feelings of royalty, wealth, luxury, and ambition. Brands that use purple as a primary brand color include; Zulily, Hallmark, Planet Fitness, Yahoo, and Aussie
Black – evokes feelings of power, authority, intelligence, elegance, and death. Brands that use black as a primary brand color include; Apple, Nike, Adidas, Disney, and Sony.
White – evokes feelings of purity, cleanliness, innocence, and safety. Brands that use white as a primary brand color include; Apple, Nike, Adidas, Disney, and Sony.
Ready to start your next branding project? Contact us today!