How cool is it that Push Digital is connected to Frothy Beard Brewing Company? We don’t just mean physically. Our businesses are connected through our partners. Our cultures are connected. Our marketing is certainly connected.
We don’t know how many breweries have a 40 person marketing team literally inside their walls, but outside of the big boys like MillerCoors and ABinbev were going to guess that the answer is ZERO.
Our goal for Frothy Beard marketing is pretty simple – let Frothy be Frothy. Just highlight who they (or we) are – comic book, sci-fi, fantasy and video game fans. All those things that stopped us from being one of the cool kids while growing up, but now it’s what’s dominating pop culture. The Frothy partners are geeks. They’re weird. So we’re just highlighting exactly that. Get weird!
Check out some of the fun videos we’ve knocked out for Frothy Beard.
Every Christmas The Grinch shows back up:
The Grinch is BACK…and this year he’s stealing more than just Christmas!
Posted by Frothy Beard Brewing Company on Thursday, December 20, 2018
Finding love over beer:
Who needs a VALENTINE when you can have BEER? ❤️?•••#frothybeard #craftbeer #scbeer #chsbeer #valentinesday #valentine #charlestonbeer #explorecharleston
Posted by Frothy Beard Brewing Company on Wednesday, February 6, 2019
Speaking of finding love and getting a little weird:
Tides Irish Red Ale is now in cans. It’s the perfect shower beer. And it’s the perfect beer to share with a friend.
Posted by Frothy Beard Brewing Company on Tuesday, February 20, 2018
Who ya gonna call?
If there’s something strange in your neighborhood, who you gonna call? ?❌••Don’t forget to stop by and try Bustin’ Makes Me Feel Good – our new Marshmallow Milkshake IPA ?••#frothybeard #ghostbusters #ghosts #bustinmakesmefeelgood #craftbeer #scbeer #chsbeer
Posted by Frothy Beard Brewing Company on Monday, November 19, 2018
Run when you see a red balloon:
Pennyweisse wants to plaaay with you at our Halloween Party this Saturday… OR ELSE ?
Posted by Frothy Beard Brewing Company on Monday, October 23, 2017
Sip, sip and then pass:
Sip Sip Pass is BACK ON TAP! We always have an awesome time making this super dank IPA with our friends from Craft Conundrum.
Posted by Frothy Beard Brewing Company on Friday, December 8, 2017
And just remember to always stay hydrated:
Now that's some high quality H2O ?
Posted by Frothy Beard Brewing Company on Thursday, December 7, 2017
As you can see, these aren’t expensive high quality videos, but they work. Frothy has exploded because of it’s marketing. And, all we did was simply let them be who they are.