We’ve taught you how to grab a users attention with a kickass headline and drive them to your website, where the first thing they see is your landing page. Are you making a good first impression? Are you making a lasting impression? Are you converting visitors? Or are you putting them off immediately?
A good landing page grabs attention, presents your message clearly, encourages users to take action. Here are a few easy ways to get the most out of your landing page.
1. Craft A Clear Headline
Your headline should be the first thing visitors to your website see. Make it clear, powerful and compelling.
2. Use High Quality Visuals
Use visuals to reinforce your message, emphasize your headline and direct users to your call-to-action, and create a pleasing experience.
3. Invest in Good (Responsive) Design
Never underestimate the power of good design. Text placement, font type and size, and the use of color and other design elements play a huge roll in grabbing and keeping the attention of users and guiding them to the call-to-action.
4. Keep It Simple
Remove any components that aren’t ABSOLUTELY necessary. Landing pages are meant to be standalone pages, so if you don’t need the nav or footer, lose them!
5. Make Converting Easy
Lengthy forms and hard to find buttons will deter users. Keep your call-to-action short and visible and ask users for as little information as possible.
6. Test, Test, Test
Test your page on several devices and browsers to check design, functionality, and ease of use.