US Chamber of Commerce

The Challenge

NC-09 was a highly charged special election called after accusations of voter fraud in 2018. An estimated $15M+ was spent on television across party lines. This special may end up north of $20M in total spending when all is accounted for. The Democrat nominee had been running since he announced in April of 2017, lending a significant name recognition, organization and financial lead. The U.S. Chamber endorsed Republican nominee Dan Bishop due to the clear contrast with the Democrat on our policy priorities, and engaged in a “pilot program” using predictive analytics and modern tactical tools to determine our effectiveness in an oversaturated spending environment.