The Challenge

NC-09 was a highly charged special election called after accusations of voter fraud in 2018. An estimated $15M+ was spent on television across party lines. This special may end up north of $20M in total spending when all is accounted for. The Democrat nominee had been running since he announced in April of 2017, lending a significant name recognition, organization and financial lead. The U.S. Chamber endorsed Republican nominee Dan Bishop due to the clear contrast with the Democrat on our policy priorities, and engaged in a “pilot program” using predictive analytics and modern tactical tools to determine our effectiveness in an oversaturated spending environment.

US Chamber of Commerce
US Chamber of Commerce

The Results

  • $92,500

    Total Spend

  • 50.7%


  • 72,763

    Text Messages Sent

  • 95.85%

    Text Delivery Rate

  • 2,200,000

    Video Views

  • 77%

    Completion Rate

US Chamber of Commerce
US Chamber of Commerce