YouTube Subscriber Campaign

With over 1 billion active users every month, YouTube is the second largest search engine online. It is essential for brands to not only be active on YouTube but maintain a presence that is both appealing and engaging for users. Whatever industry your brand is in, it’s important to be the go-to resource on YouTube. If you’re not the go-to, someone else is.

Realizing the importance of YouTube, the University of Florida asked Push Digital to create a presence that stood out among other higher education institutions on YouTube.

The Challenge

On YouTube, there is an ample amount of content within the higher education industry. Push Digital’s challenge was to work with the University of Florida in making their YouTube channel stand out above the other tens of thousands of active higher education YouTube channels. To do this, we needed to create a compelling visual experience, promote the content to the right audience, and encourage users to subscribe and become loyal followers of the university.

The Solution

When first approaching this challenge, we took a look at the existing channel and did a full analysis of it to better understand what was currently working and what could be improved.

In addition to improving titles, descriptions, and other items to increase SEO, we updated and edited the content to make them attention-grabbing. In doing so, we created a more visually appealing experience on the University’s channel.

While this was going on, we ran a 2.5-month campaign promoting specific videos to specific audiences to reach more YouTube users, increase awareness around the University and the stories each video was telling, and grow their subscriber base.

Results

  • 635,584

    Video Ad Views

  • $0.03

    Per Video View

  • 1,133,138

    Engagements

  • 286

    New Channel Subscribers

  • 3,666%

    Increase In Overall Watch Time