Despite all the constraints – we had one thing in our favor: in 2015 and 2016, Trey Gowdy was everywhere. Literally a nightly fixture on Fox News, both in news clips and as an interviewee.
This national exposure gave us the ability to execute a strategy that was far reaching and could avoid the bombast normally associated with fundraising. Essentially – Fox News was doing the heavy lifting for us on framing who Trey Gowdy is and what he stands for.
On the acquisition side – we gathered a national house file by using “survey” petitions – “Trey Gowdy wants to hear from you!” was enough to get people to hand over their email addresses.
On the email side – our language was straight forward, even boring and self-deprecating at times.