Digital Engagement Campaign

Since it’s initial launch in August 2019, The Spirit of Louisiana Digital Campaign has exceeded expectations and played a contributing role in a record-breaking program that got more early voters to the polls than ever before in Louisiana’s voting history.

Engaging With Voters

The digital component of this campaign focused on engaging with Louisiana voters online and persuading them to cast their vote in the 2019 general election on October 12th, followed by the run-off election on Novermber 16th.

Specialized Targeting

Through specialized targeting efforts, the digital campaign was able to successfully reach Louisiana voters across the state on Facebook, Adobe display, and Pre-roll advertising efforts.