The Challenge

South Carolina Manufacturing Alliance engaged Push Digital to execute a video campaign in the midst of the global pandemic. The video tells the people of South Carolina that they can still rely on the manufacturing industry even through the greatest health and economic challenge of our time.

But it wasn’t about an industry, a company, or a product. The message of the video is dedicated to the hard working people on South Carolina’s assembly lines.

The Solution

Push Digital compiled footage and soundbytes provided by the Alliance to deliver an engaging piece of content for connected TV and social media. Through a 30-day campaign targeting local government and those in the manufacturing industry, we saw high engagement numbers at lower costs than originally estimated.

The Results

  • 253,000

    Facebook Video Engagements

  • $0.01


  • 2,263

    LinkedIn video engagements

  • $1.42