The Solution
After a brief discovery call with the client, we got to work developing scripts and sourcing assets. We had about two weeks to plan and execute the video shoot and post production, including a significant amount of animation.
We set up a video shoot at Lumina’s offices to capture their staff saying a number of key phrases that encapsulate Lumina’s mission, while simultaneously getting the ball rolling on a high-energy, eye-catching animated framework. Once the employee footage was in hand, we stitched it all together and added some hype music, with time to spare.
We were also able to convert the animated logo from the promotional video into HTML so it could be used on a website. The logo was broken up into separate elements and exported into a single SVG, so we could control the various elements using javascript animation. Next, we packaged up the files so they could easily be placed on another website with minimal effort by the other team.