The Challenge

While the majority of Democratic attorneys general and candidates remained silent on rioting, lawlessness, and calls to defund law enforcement, Republican attorneys general were at the forefront of the fight to defend the Rule of Law and combat a dangerous, short-sighted vision. The Republican Attorneys General Association (RAGA) needed a hard-hitting campaign to illustrate the difference — and communicate exactly what was at stake in the 2020 elections.

The Solution

In an election year where advertising spending topped $8 billion, shattering previous records, RAGA needed to break through the political noise with a message that stood out among a crowded field. Push developed a multi-month, multi-pronged digital video campaign targeting voters with a consistent message: Republican attorneys general are America’s strongest defenders against anarchy and lawlessness.

Through inventive scripting, editing, and an intensive creative process, Push conceived a compelling visual campaign that captivated our target audiences, framed the debate, and set a tone that was adopted by other national political brands.

We must defend the United States Senate and stop the lawless liberals from having unchecked federal power.

Adam Piper, RAGA Executive Director

Video Samples

Results

  • 5

    months

  • 23

    videos

  • 4,896,703

    video views

  • $0.29

    CPM

  • 21,313

    emails collected