In June of 2019, Major General John King was appointed by Georgia Governor Brian Kemp to lead the Insurance Commissioner’s office following the resignation of his predecessor due to corruption charges. He became the first Hispanic-American to serve in a statewide capacity in Georgia who was also a decorated veteran and Chief of Doraville Police. This brought a unique background to leading the Insurance and Safety Fire Department. This was the key to his fight.

John King for GA Insurance Commissioner
John King for GA Insurance Commissioner

The Challenge

Commissioner John King knew what it was like to battle in the combat field, now it was time to battle in the political field. He worked around the clock to restore the public trust in an agency riddled with corruption and always put the needs of Georgia families first. However, when it came time to showcase his statewide accomplishments and results, he called on Push to share his message. As he approached his first election cycle, he needed to let people know that he was not backing down from continuing a safer, stronger, tomorrow.

The Solution

As an Insurance Commissioner, finding the right digital message to take requires the right balance. Insurance issues are not the most appealing so we took aim towards the “Safety” part of his job description. We wanted to give the most Engagements and Leads that we could deliver and that required using the Commissioner’s background to reflect issues happening on a national level. Push highlighted surges in Crime, Illegal Immigration, and other national topics that would be related to the Commissioner all across Georgia.

Over the course of June and July, we ran tough ads across Facebook to deliver the name recognition and engagements that we needed. This resulted in the highest results from any Insurance Commissioner ACROSS THE COUNTRY!

John King for GA Insurance Commissioner
John King for GA Insurance Commissioner
John King for GA Insurance Commissioner

Results

  • 1.1 million

    impressions

  • 47.8

    engagements

  • $0.16

    Cost/Eng

  • $3.21

    Cost/Lead

John King for GA Insurance Commissioner
John King for GA Insurance Commissioner
John King for GA Insurance Commissioner
John King for GA Insurance Commissioner