Commissioner John King knew what it was like to battle in the combat field, now it was time to battle in the political field. He worked around the clock to restore the public trust in an agency riddled with corruption and always put the needs of Georgia families first. However, when it came time to showcase his statewide accomplishments and results, he called on Push to share his message. As he approached his first election cycle, he needed to let people know that he was not backing down from continuing a safer, stronger, tomorrow.
As an Insurance Commissioner, finding the right digital message to take requires the right balance. Insurance issues are not the most appealing so we took aim towards the “Safety” part of his job description. We wanted to give the most Engagements and Leads that we could deliver and that required using the Commissioner’s background to reflect issues happening on a national level. Push highlighted surges in Crime, Illegal Immigration, and other national topics that would be related to the Commissioner all across Georgia.
Over the course of June and July, we ran tough ads across Facebook to deliver the name recognition and engagements that we needed. This resulted in the highest results from any Insurance Commissioner ACROSS THE COUNTRY!