The Challenge
During a General Election year, there was a lot of money being spent across the country, making it essential for us to set our ads apart from the rest. Many of the candidates we ran ads for were in close races and were dependent on us.
The Solution
We targeted swing voters and likely General Election voters in each of the 23 state house districts. By doing so, we were able to inform and persuade voters to support the Republican candidate in the November election.
Results
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$ 387,557
spent
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32.3 million
impressions
