During the 2020 election cycle, we ran digital advertising campaigns for 23 candidates and TV advertising campaigns for 16 of those candidates for the Georgia House Caucus. 15 out of 23 candidates were victorious in the General Election.
During a General Election year, there was a lot of money being spent across the country, making it essential for us to set our ads apart from the rest. Many of the candidates we ran ads for were in close races and were dependent on us.
We targeted swing voters and likely General Election voters in each of the 23 state house districts. By doing so, we were able to inform and persuade voters to support the Republican candidate in the November election.
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