The South Carolina Alliance to Fix Our Roads came to Push Digital looking to educate voters in the 2020 South Carolina political primaries about issues that were important to them and to acknowledge key lawmakers for their support. The client needed a way to deliver as many impressions as possible in a short amount of time in several legislative districts.
Push Digital utilized Banner Display ads to accomplish this. Each ad was specifically created for the district with which it was placed, leaving a larger impression on the voter and creating a personalized feel for each candidate. Ads were strategically crafted to mix direct messaging with unique imagery that popped out to users online. This eye-catching creative led to over 1.3k clicks for the South Carolina Alliance to Fix Our Roads campaign.
Push Digital was able to successfully and efficiently deliver well over a million impressions for South Carolina Alliance to Fix Our Roads at an extremely low cost, leaving a lasting impact on voters in all the targeted districts. All candidates we ran ads to support won their primary and building up good-will for the clients.
The South Carolina Alliance to Fix Our Roads has been working with Push Digital for the past six years and their track record of success for our issues speaks for itself.